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Recruitment and Propaganda Plan You want to end war and disease but don't have a nonprofit, a bank account, or anything

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to offer anyone. Here's how to recruit one hundred thousand humans before you have anything except an argument.

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It's a Kickstarter where the reward tier is 'possibly not dying,' which is the most compelling crowdfunding offer in history.

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Phase zero: Collecting Humans Before You Have Anything to Offer Them On Wishonia, if someone discovered everyone was dying

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from preventable causes, they would simply stop dying from preventable causes.

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On Earth, you need a tax-exempt entity, a bank account, and written permission from something called the Securities and

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Exchange Commission before you're allowed to try. The Securities and Exchange Commission regulates securities, which are

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financial instruments, not the kind of security where people stop dying.

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That would be a different department. You don't have that department.

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So you can't accept money yet. You can't sell bonds yet. You can't do anything that involves the movement of small pieces

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of paper. What you CAN do is collect names. The goal of Phase zero is building a database of every human who agrees that

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dying from preventable causes is a strange thing to tolerate.

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It's a Kickstarter where the reward tier is "possibly not dying," which is the most compelling crowdfunding offer in history,

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and yet somehow requires marketing. The Bureaucratic Nesting Doll Problem.

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On your planet, before you can accept donations, you need five-oh-one c three status.

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Before you can sell bonds, you need S.E.C. registration. Before you can do either, you need a bank account.

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Before you can open a bank account, you need an organization.

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Before you can have an organization, you need the bank account.

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It's like a door that requires a key that's locked inside the room the door opens to.

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Your species built this system on purpose. The solution is the same one humans have used every time this has happened, which

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is every time. You collect people first, then point at the crowd when the institutions ask "but who wants this?".

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Abolition started with a list of names. Suffrage started with a list of names.

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Civil rights started with a list of names. Someone wrote down who agreed.

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The names became a number. The number became bargaining power.

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The bargaining power became policy. Then the policy became a holiday, and everyone pretended they'd agreed all along.

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Your species does this every forty years and never recognizes the pattern.

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Three Types of Humans Who Want to Help. People who agree with "dying is bad" fall into three categories.

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Spreadsheet Humans (Investors). These are humans who hear "two hundred and seventy-two percent annual return on Victory

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Bonds backed by redirected military spending" and immediately open a spreadsheet.

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Their pupils dilate. Their pulse quickens. They ask about the term structure.

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Then they ask about the term structure again. Then they ask a third question, which is also about the term structure.

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These humans are not broken. They are simply running financial software on moral hardware.

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They process "millions of people are dying" faster when it arrives formatted as a revenue projection.

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They'll wait years for a good investment to materialize. They will not wait thirty seconds for a bad one.

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If your math is solid, these humans will follow you to the gates of hell, provided the risk-adjusted return on entering

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hell is competitive. Do not try to make them cry. Make them calculate.

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Crying is temporary. Compound interest is forever. Heart Humans (Advocates).

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These are humans motivated by the mission itself. They share things on social media, write letters to politicians, volunteer

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time, donate money they probably shouldn't, and cry at commercials about dogs.

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They are, frankly, the only reason your species has ever improved anything.

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Without them, the spreadsheet humans would still be optimizing returns on the slave trade.

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The critical mistake every movement makes with these humans is telling them to "care about this" without giving them something

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to do. I have watched four thousand two hundred and ninety-seven years of humans being told to "raise awareness."

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The awareness has been raised. It's been raised so many times it has a penthouse suite.

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Nobody told it what to do next. Give heart humans a button.

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Give them a form. Give them a link to share. Give them a specific politician to call and a specific sentence to say when

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they call. If you give a human a feeling without an action, you haven't recruited a supporter.

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You've manufactured a sad person. Your planet has enough of those.

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Institutional Humans (Partners). Organizations (nonprofits, research institutions, health agencies) that already work on

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pieces of this problem. They have infrastructure, credibility, and mailing lists.

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You have a framework that could make their existing work more effective.

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This is a trade, not charity. Approach it like one. What you're offering: money, without a grant application.

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(Grant applications are documents in which humans spend two hundred hours explaining why they deserve money, so that a committee

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can spend forty minutes deciding they don't. It's your species' least efficient art form.).

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One warning: institutions are territorial in the way that dogs are territorial, except dogs eventually stop barking.

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Two nonprofits working on the same disease will fight each other harder than they fight the disease.

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This is called "the nonprofit sector." Approach each one as if they are the only organization doing this work.

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They already believe this, so you're just agreeing with them.

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Phase zero: The Shopping List. By the end of Phase zero, you want: One hundred thousand plus registered humans who typed

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their name into a box indicating they prefer living. This sounds like it should be everyone, but on your planet, "dying

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is bad" is apparently a niche political position that requires organized support.

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One thousand plus spreadsheet humans with stated investment ranges (how many papers they'd give you, if you were allowed

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to accept papers, which you're not yet, but you're writing it down for later).

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One hundred plus institutional humans with expressed interest in collaborating (or at least not actively opposing you, which

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on your planet counts as enthusiasm). One billion dollars plus in stated investment demand (registered, not committed; this

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is humans saying "I would give you this many papers" without actually giving you the papers, which your species calls a

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"letter of intent" and treats as meaningful). This database is your ammunition for every bureaucratic nesting doll that

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follows. When you apply for five zero one c three status, you point at the list and say "here are our supporters."

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When you file S.E.C. registration, you point at the list and say "here is market demand."

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When you meet politicians, you point at the list and say "here are your constituents."

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When you launch, you point at the list and say "here are your users."

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Bureaucrats don't respond to arguments. They respond to evidence that other people already responded to arguments.

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They say "how many people already think this is a good idea?"

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and then, if the number is large enough, they act as though they thought of it themselves.

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Nobody admits this because admitting it would require a committee to approve the admission.

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Getting Started (It Takes Twenty Minutes). Build three boxes where humans type their name to indicate they prefer living.

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One box for spreadsheet humans (asks: how many papers would you invest?).

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One box for heart humans (asks: what skills do you have? how many hours per week?).

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One box for institutional humans (asks: what does your organization do?

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how many people does it reach?). This takes twenty minutes.

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Your species spent longer than that choosing the name "Department of Defense" for a department that mainly attacks people.

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Put up a website. The three boxes and the argument. It does not need to be pretty.

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No movement in history was stopped because the font was wrong.

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The suffragettes did not fail to get the vote because their pamphlets used Comic Sans.

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(Comic Sans didn't exist yet, which is the only reason they didn't.

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Your species would absolutely have used Comic Sans on suffrage pamphlets.).

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Three. Start telling other humans. Social media, Reddit, forums, conferences, your dentist.

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Especially your dentist. You're already trapped in the chair.

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They can't leave either. Their hands are in your mouth. It's the most captive audience in human civilization.

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You're not going to get a better recruiting environment than a room where both parties are contractually obligated to remain

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in close proximity and one of them is holding sharp instruments.

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Four. Send monthly updates with real numbers. "three thousand two hundred and forty-seven registered investors representing

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one hundred and eighty million dollars in stated investment demand" beats "the movement is growing!"

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in the same way that "your tumor is two point three centimeters" beats "your health situation is evolving."

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Adults prefer arithmetic to enthusiasm. Enthusiasm is what humans feel before they do math.

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Arithmetic is what humans feel after. Both are useful. But only one of them convinces spreadsheet humans, and you need the

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spreadsheet humans because they have the papers. The Comforting Asymmetry.

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The military-industrial complex has a sixty-five-year head start, unlimited budgets, and thousands of professional persuaders.

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You have a spreadsheet and an argument. Historically, that's been enough.

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Every major social change in your species' history was started by someone with less money, fewer connections, and worse

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odds than the thing they were trying to change. Abolitionists were outspent by slave owners by a factor your calculators

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would refuse to display. Suffragettes were outspent by the entire concept of patriarchy, which didn't even need a budget

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because it was just how things were. Civil rights activists were outspent by the governments actively trying to kill them.

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They all had the same thing you have: an argument that was obviously correct, and enough humans willing to write their names

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down. It shouldn't work this way. Spreadsheets, budgets, and lobbyists should always beat arguments and names.

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But your species is weird like that. You're the only civilization I've observed where being right occasionally defeats being

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rich. It happens rarely, and it takes too long, and it requires an embarrassing amount of suffering first.

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But it happens. And it starts with a list of names. The Question You Can't Answer Wrong.

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Before we get to the part where you copy, paste, and send, there's a sequence of questions you should walk anyone through.

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Each question is individually undeniable. The sequence is inescapable.

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On Wishonia, we call this "conversation." On Earth, you call it the Socratic method, because you named it after the one

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guy who did it and then you killed him. Here are the questions.

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Try to answer any of them wrong. Question one: Is it physically possible?

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Among the near-infinite solution space for human action, is there SOME action, SOMEWHERE, that could improve how your species

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allocates resources toward ending war and disease? Or is the current allocation, where you spend two point seven two trillion

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dollars a year on weapons and four point five billion dollars on clinical trials, the theoretical optimum?

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Is this the best any civilization could possibly do? Your species spends six hundred and four times more on weapons than

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on clinical trials. If someone told you their household spent six hundred and four times more on swords than on medicine,

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would you say "that sounds optimal" or would you say "are you okay?".

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Nobody will say it's physically impossible. Saying "there is no possible improvement to resource allocation" is the intellectual

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equivalent of saying "this is the best of all possible worlds," which is a position held by exactly one fictional character

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invented specifically to be wrong. Question two: What does the solution look like?

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If optimal allocation existed, what would a world with compounding benefits look like?

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If you redirected even one percent of military spending to medicine that works and let it compound for twenty years, the

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models show everyone could be sixteen point five times richer.

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Not metaphorically richer. Not spiritually richer. Richer in the way that involves having more money.

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The compounding math is in the G.D.P. Trajectories chapter and it is not subtle.

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Question three: Do you have a better approach? Is the one percent treaty the least bad approach, or do you have a superior

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one? This is not a rhetorical question. If you have a better plan, the authors of this manual would genuinely like to hear

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it. They will switch to your plan immediately. They have no attachment to this specific mechanism beyond the fact that nobody

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has proposed a better one. If your alternative is "do nothing and hope," that is not a plan.

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That is what you've been doing. The results are in. Question four: Should this be your top priority?

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If ending war and disease is physically possible, and the result is sixteen point five times more resources for EVERYTHING,

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then persuading those with sufficient power to implement it should temporarily be your top priority.

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Not because you're altruistic. Because it gives you that many more resources to achieve whatever your ACTUAL goals are.

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If someone offered to multiply your budget by that much in exchange for a few years of focused effort, and you said "no

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thanks, I'm busy," you would not be principled. You would be bad at math.

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Question five: Then what are you waiting for? If ending war and disease is physically possible, and all humans would benefit

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unimaginably from it, then you don't need to persuade anyone to be altruistic.

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You need to get the argument in front of one credible, self-interested actor with enough capital and legitimacy to trigger

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the financing mechanism. In practice, that means one person who can publicly underwrite the assurance contract, fund the

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initial bonus pool, and make everyone after them feel less crazy.

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In a world where that person understood the compounding benefits and the mechanism, the end of war and disease would not

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require heroism. It would require arithmetic. That is the bottleneck.

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Not generic "awareness." Not funding in the aggregate. Not human nature.

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The bottleneck is that nobody with a large enough checkbook has read this yet.

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The entire apparatus of self-interest is sitting there, ready to work, waiting for one public commitment that has not happened

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yet because someone in the chain decided they were "busy.".

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On Wishonia, this sequence of logic doesn't have a name, for the same reason gravity doesn't have a marketing department.

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On Earth, you apparently need to brand obvious things before your species will take them seriously, so: The Logical Inevitability

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Theorem. If an optimization is physically possible, and its benefits compound for all participants, then the decisive trigger

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is one informed self-interested first mover making a credible public commitment.

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After that, it spreads. That's it. That's the theorem. Five sentences.

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On Wishonia, this is considered too obvious to state. On Earth, it's considered too idealistic to believe.

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One of these planets cured disease. The other one is still arguing about it.

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On Wishonia, the Logical Inevitability Theorem would take about four minutes to demonstrate and the conversation would end

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with both parties agreeing to stop wasting money on murder.

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On Earth, it takes four minutes and the conversation ends with one party saying "interesting, I'll think about it" and then

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never thinking about it. This is the coordination failure the entire manual is about.

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You are not reading about it. You are currently doing it. The Zero Percent Problem Most humans do not refute novel proposals.

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They round them down to zero and call that discernment. But zero percent is not a mood.

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It is a claim. To assign literal zero probability to this plan, you need to assert at least one of the following: Better

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global resource allocation is physically impossible. No way of paying people could ever change politics.

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This specific mechanism has a fatal flaw you can name. If you are not claiming one of those three things, then your actual

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estimate is not zero percent. It is "I have not evaluated it."

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That is a different sentence. And once the probability is above zero by any nontrivial amount, forwarding it to one capable

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evaluator becomes the rational move. The cost is trivial. You are not being asked to believe.

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You are being asked not to disguise unexamined dismissal as analysis.

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How Trivial, Exactly. On Wishonia, "the cost is trivial" would be sufficient.

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On Earth, your species requires a number. Forwarding takes roughly thirty seconds.

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The average human earns seven dollars and nineteen cents per hour.

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That makes the opportunity cost of sharing approximately six cents.

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The upside, if the treaty path works, is fourteen point nine million dollars in additional cumulative lifetime income for

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the average person (from the compounding math in G.D.P. Trajectories); thirteen point five times their current trajectory.

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(If you earn more than the global average, your personal gain is proportionally larger.).

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The upside exceeds the downside by a factor of two hundred and forty-eight point two million times.

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Which means sharing is irrational only if the probability of *any* improvement to global resource allocation is less than

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one in two hundred and forty-eight million. To put that in perspective: the probability of being struck by lightning in

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a given year is about one in one point two million. You would need to believe this plan is roughly two hundred times less

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likely than being struck by lightning. Not "unlikely." Not "a long shot."

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Two hundred times less likely than a thing that actually happens to real humans every year.

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And note what "this plan working" requires you to deny. The five questions of the Logical Inevitability Theorem: Is better

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resource allocation physically possible? To get below the breakeven threshold, you'd need to believe it is physically impossible

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to improve on a system that spends two point seven two trillion dollars per year preparing to kill people and sixty billion

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dollars per year trying to cure them. Do the benefits compound?

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You'd need to believe that redirecting resources from destruction to medicine produces zero cumulative economic or health

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gains over twenty years. Not small gains. Zero. Is there a less-bad approach?

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You'd need to believe that no incentive-compatible mechanism, out of all possible mechanisms, could ever motivate any political

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shift. Not this specific mechanism. Any mechanism. Does this dominate alternatives?

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You'd need to believe that no reallocation of military spending has ever worked, despite your own species cutting military

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spending by eighty-seven percent after World War Two and experiencing the largest economic boom in human history.

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Is the only bottleneck informed self-interest? You'd need to believe that no self-interested actor (billionaire, sovereign

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wealth fund, or government) would ever act when the return on investment is eighty-four point eight million to one, even

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when the structure pays them to do so. To clear the breakeven threshold, you don't need to believe all five.

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You need to believe *any one of them* is not impossible. That's it.

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One non-zero answer out of five, and sharing becomes the rational move.

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And this calculation is conservative. It counts only the income gain.

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It assigns zero value to the ten point seven billion lives.

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It ignores the Wishonia path entirely (which is forty-five times the current trajectory, not thirteen point five times).

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It assumes you personally capture only the average gain, when in practice higher earners gain proportionally more.

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The actual breakeven threshold is even more forgiving than one in two hundred and forty-eight million.

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On Wishonia, a species that couldn't clear a one-in-two hundred and forty-eight million bar for obvious self-interest would

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be a genuinely novel research subject. We have never encountered a species that fails to act on incentives this large.

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We don't have a word for it. The closest translation is "sleeping through your own house fire, but on purpose.".

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The Only Remaining Failure Mode. So: better resource allocation is physically possible.

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The benefits compound. No better mechanism exists. The precedent is real.

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The incentives pay. Sharing costs thirty seconds and is rational at any probability above one in two hundred and forty-eight

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million. The math can't be wrong. The incentives can't fail.

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Selfishness can't stop it; selfishness is the engine. The only thing that can kill it is you not reading this far and then

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not pressing "send." That's it. The entire distance between here and the treaty is made of humans who couldn't pay attention

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for five minutes. I have watched four hundred and twenty civilizations go extinct.

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Every single one had the math. None of them could pay attention long enough to do the cost-benefit analysis.

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Your Ammunition (Copy, Paste, Send). You've read the plan. You've seen the math.

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You can't give the information back. So consider your situation.

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There are four outcomes: If you forward the message below to the most powerful person you know and the plan works, you are

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in the causal chain that saved ten point seven billion lives.

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You forward it and the plan fails, losing thirty seconds. You do nothing and the plan would have worked, meaning you chose

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thirty seconds over ten point seven billion lives. If you do nothing and the plan wouldn't have worked anyway, nothing happens

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except you're the kind of person who picked "nothing" when "thirty seconds" was also available.

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Forwarding dominates not-forwarding in every scenario. This is not an opinion.

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It's a payoff matrix. On Wishonia, choosing option three or four when option one costs thirty seconds would not happen,

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because it doesn't make sense, and on Wishonia things that don't make sense don't happen.

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On Earth, it happens constantly. You call it "being busy.".

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The payoff matrix above is denominated in lives. Your species has difficulty acting on lives.

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(You tolerate ten point seven billion preventable deaths right now, and your primary response is to feel briefly sad about

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it.) So here is the same calculation in the unit that actually moves humans.

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Even just the treaty path alone (redirect the murder budget, fix nothing else) produces an economy sixteen point five times

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larger than the baseline by year twenty. Not a little larger.

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Sixteen point five times larger. This compounds over twenty years, which is the part that makes the number large and the

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part that makes delay expensive. Over an average remaining lifespan, your cumulative earnings under the treaty path would

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be thirteen point five times what they'd be on the current trajectory.

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For the average human, the gain is fourteen point nine million dollars in additional lifetime income.

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If you earn more than the global average (and if you're reading this on a device that costs more than most humans earn in

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a month, you do), your personal gain is proportionally larger.

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The opportunity cost of not forwarding is not "thirty seconds."

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It is fourteen point nine million dollars in foregone lifetime income for the average person, compounding over forty-eight

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point five remaining years. Each year the treaty hasn't started is a year the twenty-year compounding clock hasn't started.

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On Wishonia, failing to start this clock would be considered so strange that nobody would believe you if you described it.

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On Earth, it is called "Tuesday." On Wishonia, the payoff matrix would be sufficient.

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On Earth, your species apparently needs to formalize obvious incentives into binding contracts before it will act on them.

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Fortunately, your economists already invented one. It's called a dominant assurance contract.

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Here's how it works: a contract operator sets a threshold and a failure bonus, then a credible anchor investor publicly

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underwrites the thing so everyone else can see the first real money on the table.

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After that, you pledge to support the treaty, conditional on enough others pledging too.

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If the threshold is met and the treaty works, you receive a tiny fraction of the value created.

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(A tiny fraction of "everyone is sixteen point five times richer" is still a lot of money.) If the threshold isn't met,

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you get your pledge back plus a bonus for having tried. Once the structure is credible, participation becomes the rational

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move. You profit if it works. You profit if it doesn't. The only way to lose is to not participate, which is the position

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you're currently in. This is not a new idea. Your economist Alex Tabarrok formalized it decades ago.

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It solves exactly the problem this chapter diagnoses: everyone waits because everyone else is waiting.

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A dominant assurance contract makes waiting the only irrational option.

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It turns "someone else will do it" from a comfortable excuse into a financial mistake.

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The Victory Bonds chapter explains the specific instrument.

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The assurance contract is just the mechanism that gets enough humans to say "yes" at the same time, which is the part your

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species is bad at. The ask is not "share with a friend." Friends are horizontal.

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The ask is: forward to the most powerful person you know who plausibly has a checkbook, public credibility, or direct access

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to someone who does. Because that person knows someone more powerful than them, and that person knows someone more powerful

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than them, and so on. If each recipient forwards to one person more powerful than themselves, the message reaches someone

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who can trigger the plan in roughly fifteen to twenty hops.

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Not mass adoption. Not "raising awareness." One chain, climbing.

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If each person forwards to just one person, every human on Earth has the information in thirty-three steps.

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You don't need step thirty-three. You need the step where it reaches the first credible anchor investor.

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The Message. Read this carefully, because in about sixty seconds you'll face a choice you can't escape.

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A plan exists to redirect one percent of global military spending to clinical trials.

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The math: ten point seven billion deaths prevented. Eighty-four point eight quadrillion dollars in value.

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zero point zero zero one seven seven dollars per life-year saved.

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You don't have to believe it. You just have to accept that you can't disprove it in the next sixty seconds.

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Which means right now, the expected value of forwarding this to the most powerful person you know is greater than every

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other action available to you today. Not metaphorically. Mathematically.

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You now have the information. You cannot give it back. Not forwarding is now a choice, not a default.

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And it's a choice you will make for one of two reasons: either you'll evaluate the plan and find a flaw (in which case,

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listen to the five-minute podcast and find it), or you'll just...

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not do it. Because it feels weird. Because you're busy. Because surely someone else will.

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That last reason, "someone else will," is the exact coordination failure the plan is designed to solve.

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If you don't forward this because someone else will, and everyone else doesn't forward it because someone else will, then

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no one does, and ten point seven billion people die of preventable diseases while humanity spends two point seven two trillion

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dollars a year on weapons. You are now a node in the network.

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You either propagate the signal or you absorb it. There is no third option.

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The message has already been read. The math is already in your head.

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The only question left is which kind of person you are. Forward this to one person more powerful than you who could plausibly

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write a large check, persuade someone who can, or publicly legitimize the plan.

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That's it. Thirty seconds. One message. Then go back to your day knowing you did the most valuable thing any human can do

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with half a minute. manual dot war on disease dot org slash knowledge slash podcast.

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Variations. If the message above doesn't fit your target, here are six alternatives.

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For Spreadsheet Humans. Consider four scenarios. (one) You share this and the plan works: you're in the causal chain of

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saving ten point seven billion lives, and your cumulative lifetime earnings multiply by thirteen point five times.

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(two) You share this and the plan fails: you lose thirty seconds.

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(three) You don't share this and the plan would have worked: you chose thirty seconds over fourteen point nine million dollars

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in lifetime income and ten point seven billion lives. (four) You don't share this and the plan wouldn't have worked: nothing

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happens. Sharing dominates not-sharing in every scenario. This is not an opinion.

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It's a two by two payoff matrix. Forward this podcast to the most powerful person you know.

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For Skeptics Who Round to Zero. Before you assign this a zero percent chance of working, say what exactly you're assigning

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zero percent to. That better resource allocation is physically possible?

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That no incentive-compatible financing mechanism could ever exist?

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Or that you've actually found a fatal flaw in this specific plan?

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If the answer is "I haven't looked closely," then your estimate is not zero percent.

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It is uncertainty pretending to be certainty. And if the chance is not literally zero, forwarding this to one person with

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money, credibility, or access is the rational move. Tiny cost.

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Enormous upside. No commitment required beyond not being lazy with probabilities.

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For Legacy-Anxious Humans. Imagine it's twenty forty. The plan to redirect one percent of military spending to clinical

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trials was implemented in twenty twenty-seven. Four hundred million people are alive who would otherwise be dead.

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Someone asks you: "Did you get that message back in twenty twenty-six?"

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You say yes. They ask: "Did you forward it?" What do you want your answer to be?

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That's the only question that matters. You're not deciding whether to share a podcast.

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You're deciding what you'll tell yourself in fourteen years.

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For Contrarians. There are two kinds of people: those who would forward a message to save ten point seven billion lives,

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and those who wouldn't. You are about to find out which kind you are.

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A podcast exists that lays out a specific, funded plan to redirect one percent of global military spending to clinical trials,

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preventing more deaths than every war in history combined. You don't have to believe it works.

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You just have to forward it to someone more powerful than you and let them decide.

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Unless you're the second kind of person. For People Who Read the Manual.

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This is a test. The podcast contains a plan to prevent ten point seven billion deaths.

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The manual predicts that most people will not forward this message, not because they disagree, but because humans are bad

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at coordinating even when the math is obvious. If you don't forward it, you're not proving the plan wrong.

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You're proving the plan's diagnosis of humanity right. The only way to prove it wrong is to be the exception.

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Forward this to the most powerful person you know and break the pattern the manual says you can't break.

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For Everyone Else. By the time you finish reading this message, you become partially responsible for ten point seven billion

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future deaths. Not because you caused them, but because you now know about a plan to prevent them and must actively choose

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not to act. You cannot un-read this. The plan: redirect one percent of military spending to clinical trials.

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The math: zero point zero zero one seven seven dollars per year of life saved.

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The podcast is five minutes. Forward this to the most powerful person you know, or live with the arithmetic.

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Which Message for Which Human. Not all humans respond to the same logic.

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This is inconvenient but predictable from a species that can't agree on pizza toppings.

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The most powerful person you know: Send The Message. It combines every mechanism into a single inescapable sequence.

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This is the one you send when you have one shot. Spreadsheet humans (engineers, economists, effective altruism, or E.A.

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people): Spreadsheet Humans. The two by two payoff matrix. They'll verify it.

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They won't find a flaw. They'll forward it because the math says to.

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Skeptics who reflexively say zero percent: Skeptics Who Round to Zero.

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It forces them to justify literal impossibility instead of hiding behind dismissive vibes.

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Contrarians and people who think of themselves as brave: Contrarians.

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Daring them not to forward it is more effective than asking them to forward it.

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Reverse psychology works on exactly the humans who insist reverse psychology doesn't work on them.

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Legacy-anxious humans (founders, executives, anyone who's ever used the phrase "my impact"): Legacy-Anxious Humans.

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They're already worried about how history will judge them. Give them something specific to worry about.

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People who've read the manual: People Who Read the Manual. It mirrors the manual's own thesis.

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Not forwarding it literally proves the manual right about them.

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Everyone else: Everyone Else. Simple, self-contained, hard to argue with.